V2, first released seven years ago, has been replaced by V3, a move from just tactical improvements to strategic improvements. If the hype has legs, then the shift is towards understanding how IT adds value to business objectives and not just organizing the activities IT managers do and manage each day.
Companies like HP are investing heavily in v3, hoping that middle level companies will invest not only in the published guidelines but in consulting services to implement those high-level recommendations.
I'm still left curious as to how ITIL factors into the development and growth of small IT operations such as the one I manage for Pano Cap Canada. Whether it's v2 or v3, how exactly do one- or two-person operations learn from ITIL and improve their operations and strategic alignment with business?